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About us

We are marketing experts with a passion for the blue-collar world.  We help our clients unify their branding to drive growth, recruit and retain talent, build their market share, and tell their stories.  We partner with companies and their affiliates in the construction and manufacturing industries.  

Terry Bierwirth, President

Terry is our visionary. She is always thinking about solving problems and overcoming challenges for our clients. With more than 30 years of marketing experience, she is a unified branding expert and a marketing strategist.  Terry was drawn to small and medium-size construction and manufacturing companies from the stories she helped create for a marketing campaign to attract new talent. From this experience, she grew to care deeply for the women and men who are passionate about their careers in the skilled trades. 


At Second Story, Terry oversees creative and integrated marketing strategies. She also leads content development and visual storytelling for My Work My Future, an educational platform that supports the mission of the skilled trades.

Terry Bierwirth Pic

David Bierwirth, Operations 

David is our pragmatist. From large corporations to small business ownership, he has extraordinarily strong business acumen and understands how important the bottom line is for any business. He sees the big-picture business goals of our clients and how companies can harness the everchanging world of technology and the internet. He has built an e-commerce website and developed a deep knowledge of social media that connects companies to their customers. 

At Second Story, David oversees operations and client website development. He also manages the social media channels for My Work My Future, an educational platform that supports the mission of the skilled trades. 

David Bierwirth Pic
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